Life
Missing 19-year-old girl “blinks” on 3D poster
This makes it feel so much more real.
Eduardo Gaskell
06.03.22

Leah Croucher was just 19 when she was last seen heading to work in Milton Keynes on 15 February 2019.

She was reported missing from Emerson Valley, Milton Keynes on February 15 by her family.

They last saw her at 10 pm just the day before which was Valentine’s Day.

It’s been more than three years since Leah’s disappearance with authorities saying they are committed to finding her.

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These blinking billboards may speed up the case.

In fact, Leah’s mom has “renewed hope” her daughter will be found thanks to these 3D posters and billboards of missing persons.

Instead of a regular poster, the faces of these missing persons move and blink.

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Leah’s mother, Claire Croucher said: “One of the many challenges as a parent of a missing person is trying to communicate who you’ve lost. We feel that if the public were to understand who our daughter is, they are more likely to remember seeing or meeting her.”

“Seeing Leah’s face move and smile on these amazing new posters is wonderful and gives us renewed hope that Leah – and other missing people like her – will be reunited with their families.”

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And that’s the whole idea behind these digital posters.

It brings the victims to life, which hopefully moves other people to help find them.

These posters with their new, modern look include less information.

Researchers say that too much information bombards people. 3D images and smiling faces are more memorable and likely to make an instant connection with random strangers.

They are very eye-catching.

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Perhaps the most noticeable difference as compared to the older style posters is the absence of the word “MISSING”.

That word has been replaced with a more active phrase, “HELP FIND“.

New research suggests people are more likely to respond when presented with a clear call to action. Let’s hope it does.

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There’s also a QR code to encourage passers-by to tap into social media.

From there they can help spread the word of where the person was last seen.

The posters will appear on billboards across London including major shopping centers like Westfield, Westfield Stratford and Canary Wharf.

Missing People, the UK’s leading missing persons charity, launched the new design to mark Missing Children’s Day.

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Jo Youle, chief executive of Missing People, said: “70,000 children and young people are reported missing every year in the UK… Missing People is there for anyone affected, every day of the year.”

He added: “When it is appropriate to publicise someone’s disappearance, our appeals are a hugely important way to reach the public, to help find children. By embracing innovation, we hope the new appeals will have an even greater impact and lead to those featured being found safely.”

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The other two faces on the blinking posters are Finn Layland-Stratfield and Alexander Sloley.

Finn was 17 when he went missing from Tintagel, Cornwall on July 8, 2017. Alexander from Islington, London, has been missing since August 2, 2008.

He was just 16 at the time.

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Leah, Finn, and Alexander need to come home and be with their families.

Let’s hope these billboards spur many others into action, resulting in these missing teenagers to be found and brought home safely.

Watch the video below for more information on this new way to help!

Please SHARE this with your friends and family.

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By Eduardo Gaskell
hi@sbly.com
Eduardo Gaskell is a contributor at SBLY Media.
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